Discover the exact step-by-step process we use at Peak Marketing to identify high-value keywords, analyze competitors, and build SEO strategies that actually generate clients for law firms. This comprehensive guide will teach you everything you need to know about professional keyword research—from the foundational concepts to advanced competitor analysis techniques.
Whether you’re an attorney looking to increase your online visibility, a legal marketing professional building SEO campaigns, or a law firm administrator managing your firm’s digital presence, this training will equip you with the tools and methodology to make informed decisions about which keywords to target and how to build a content strategy that drives results.
Introduction: Why Keyword Research Is the Foundation of SEO Success
Google processes over 8.5 billion searches every single day. Behind each of those searches is a person looking for information, a solution to their problem, or legal services they need. The words they type into that search bar—the keywords—are the bridge between your law firm and your potential clients.
Keyword research is the process of discovering, analyzing, and selecting the specific search terms that your target clients use when looking for legal services like yours. It’s not just about finding words with high search volume—it’s about understanding search intent, competitive landscape, and the realistic opportunities available to your firm.
When done correctly, keyword research tells you exactly what content to create, which pages to optimize, and how to structure your website to maximize visibility in search results. It removes the guesswork from SEO and replaces it with data-driven strategy. The difference between law firms that succeed with SEO and those that struggle often comes down to the quality of their keyword research.
In this training, I’m going to walk you through the exact process we use at Peak Marketing when conducting keyword research for our legal clients. You’ll learn how to think strategically about keywords, use professional tools effectively, and build a roadmap for SEO success that’s tailored to your specific practice areas and geographic market.
Understanding How Google Uses Keywords
Before we dive into the tactical process, it’s important to understand what happens when someone types a search query into Google. The search engine’s job is to understand what the user wants and deliver the most relevant, high-quality results possible.
Google analyzes the keywords in a search query to determine the user’s intent—what they’re actually looking for. Are they trying to learn something? Are they comparing options? Are they ready to hire an attorney? The keywords themselves, along with context clues and user behavior data, help Google make these determinations.
Then Google scans billions of web pages to find content that matches both the keywords and the inferred intent. It looks at where keywords appear on a page, how comprehensively the topic is covered, the authority of the website, and hundreds of other ranking factors to determine which pages deserve to rank on the first page of results.
As attorneys and legal marketers, our job is to identify the keywords our potential clients are using and create content that Google recognizes as the best answer to those searches. This is why keyword research isn’t optional—it’s the foundation that everything else is built upon.
Three Core Principles of Effective Keyword Research
1. Target High-Intent Clients, Not Just Traffic
One of the biggest mistakes law firms make is chasing keywords with the highest search volume without considering whether those searchers are actually potential clients. A keyword might get 10,000 searches per month, but if those people aren’t looking to hire an attorney, that traffic won’t generate cases for your firm.
This is where search intent becomes critical. There are generally four types of search intent: informational (learning), navigational (finding a specific website), commercial (researching options), and transactional (ready to hire). For most law firms, especially when you’re just starting with SEO, you want to focus heavily on commercial and transactional keywords—the searches made by people who are actively looking to hire an attorney.
For example, if you’re a criminal defense attorney, someone searching for ‘what is a DUI’ is in the informational stage—they’re learning. But someone searching for ‘DUI lawyer near me’ or ‘hire DUI attorney New Jersey’ is in the transactional stage—they’re ready to hire. Both keywords might have value in a comprehensive content strategy, but if you only have time and resources to target a handful of keywords, you want to prioritize the high-intent ones.
2. Outsmart Your Competition with Strategic Analysis
Your competitors have already done a lot of the hard work for you. By analyzing which keywords they’re ranking for, you can identify opportunities they might be missing, understand what’s working in your legal market, and benchmark your own performance against theirs.
Competitor keyword analysis isn’t about copying what other firms are doing—it’s about learning from the market and finding your competitive advantage. Maybe your competitors are all targeting the same broad keywords while neglecting specific long-tail variations. Maybe they’re ranking for keywords that aren’t actually valuable for generating cases. Or maybe they’ve identified golden opportunities that you haven’t discovered yet.
The key is to look at multiple competitors, identify patterns, and find gaps. What are they all ranking for that you’re not? What keywords are driving the most traffic to their sites? How many total keywords do top-ranking law firms have in their portfolio? These insights help you build a keyword strategy that’s both competitive and differentiated.
3. Scale Your Visibility Through Content Depth
Here’s something that surprises many attorneys: ranking for hundreds or even thousands of keywords is often more valuable than ranking number one for a single competitive keyword. This is because of how Google evaluates topical authority and website depth.
When your law firm’s website ranks for many related keywords, it signals to Google that you’re a comprehensive resource on that legal topic. This topical authority makes it easier to rank for more competitive keywords over time. It’s like building a reputation—the more expertise you demonstrate across various aspects of your practice areas, the more Google trusts you as an authoritative source.
This is why our keyword research process focuses on identifying not just a handful of primary keywords, but dozens or hundreds of keyword opportunities that you can systematically target through content creation. Each piece of content you create that ranks for a cluster of related keywords strengthens your overall SEO performance and makes it easier to compete for those highly valuable, highly competitive terms.
Our Proven 6-Step Keyword Research Process
This is the exact methodology we use at Peak Marketing when conducting keyword research for our legal clients. It’s systematic, data-driven, and designed to uncover opportunities at every level of competitiveness. Follow these steps in order to build a comprehensive keyword strategy for your law firm.
Step 1: Start with Brainstorming (The Foundation)
The first step in our process might seem counterintuitive: I recommend avoiding tools entirely and just using your own knowledge and intuition. Grab a notebook—yes, an actual physical notebook—and start writing down every keyword you think a potential client might type into Google when looking for your legal services.
This step is crucial because you know your practice better than any tool does. You know the language your clients use, the legal problems they’re facing, and the specific services they need. You’ve probably had hundreds or thousands of consultations with potential clients, and you understand what questions they ask and how they describe their situations.
Think about the different ways people might search for your legal services. If you’re a criminal defense attorney, they might search for ‘DUI attorney,’ ‘DWI lawyer,’ ‘criminal defense lawyer,’ ‘drug possession attorney,’ or ‘traffic ticket lawyer.’ They might include location modifiers like ‘in New Jersey’ or ‘near me.’ They might search for specific situations like ‘what to do after DUI arrest’ or ‘how to fight criminal charges.’
Don’t filter yourself during this brainstorming phase. Write down everything that comes to mind, even if it seems too competitive or too obscure. You can evaluate the viability of these keywords in the next steps—for now, just focus on generating a comprehensive list of possibilities.
Also think about the different types of pages you might create. You’ll obviously have your main practice area pages, but what about location pages if you serve multiple areas? What about pages targeting specific case types or client situations? What about informational content that addresses common legal questions? Each of these content types will target different keyword clusters.
By the end of this brainstorming session, you should have at least 20-30 seed keywords written down. These will form the foundation for the rest of your keyword research process. This human-driven first step ensures your keyword strategy is grounded in real practice understanding rather than just algorithmic suggestions.
Step 2: Validate with Data and Discover Variations
Now it’s time to take your brainstormed keywords and validate them with data. This is where we bring in keyword research tools like Ahrefs, SEMrush, Moz, or whatever tool you prefer to use. I personally use Ahrefs for most of my keyword research, so I’ll be referencing it throughout this guide, but the principles apply to any professional SEO tool.
Take one of your seed keywords and plug it into your keyword research tool. Let’s use ‘New Jersey criminal defense lawyer’ as an example. When you search for this keyword in Ahrefs, you’ll see several important metrics and data points that will inform your strategy.
Understanding Search Volume vs. Traffic Potential
One of the most important concepts to understand is the difference between search volume and traffic potential. Many attorneys make the mistake of only looking at search volume—the number of times that exact keyword is searched each month. But this tells only part of the story.
Traffic potential looks at the total traffic the top-ranking page receives from that keyword plus all the related keyword variations it ranks for. This is a much more accurate picture of the real opportunity. For example, a page optimized for ‘New Jersey criminal defense attorney’ might rank for hundreds of related terms like ‘criminal defense attorney New Jersey,’ ‘NJ criminal lawyer,’ ‘New Jersey criminal attorney,’ and so on.
In Ahrefs, you’ll see both the search volume for the specific keyword and the traffic potential. Always prioritize traffic potential when comparing keywords. A keyword with 300 monthly searches but 2,000 traffic potential is more valuable than a keyword with 500 monthly searches but only 600 traffic potential.
Examining Parent Topics
Another powerful feature in keyword research tools is the parent topic analysis. Sometimes the parent topic—a broader keyword that encompasses your search term—has even more potential than the specific keyword you searched for.
For example, if you search for ‘New Jersey criminal defense lawyer,’ the parent topic might be ‘New Jersey criminal defense attorney.’ Even though these seem nearly identical, one might have significantly more search volume and traffic potential than the other. This is often because of subtle differences in how people search—’attorney’ vs. ‘lawyer’ can sometimes make a big difference in search volume.
Always check the parent topic before committing to a keyword strategy. If the parent topic has substantially more potential, you may want to optimize your content around that term instead.
Exploring Keyword Variations
Within your keyword research tool, you’ll find sections that show you related keywords and variations. In Ahrefs, this is the ‘Also rank for’ and ‘Questions’ sections. These are goldmines for discovering additional keyword opportunities you might not have thought of during your brainstorming session.
Pay attention to different word orders, synonyms, and location modifiers. People search in many different ways for the same legal services, and you want to identify all the viable variations. Export these keyword lists so you can analyze them further and incorporate them into your content strategy.
Step 3: Understand and Categorize Search Intent
Not all keywords are created equal, and understanding search intent is critical to building an effective keyword strategy. Search intent refers to what the user is actually trying to accomplish when they type a query into Google.
Most keyword research tools will show you intent indicators. In Ahrefs, you’ll see icons at the top of the keyword report that indicate the primary intent type: informational, navigational, commercial, or transactional. Some keywords may have multiple intent types.
The Four Types of Search Intent
Informational Intent: The user is looking for information or trying to learn something. Examples: ‘what is a DUI,’ ‘how does criminal defense work,’ ‘types of criminal charges.’ These searches are at the top of the funnel—the person may not even realize they need your services yet.
Navigational Intent: The user is trying to find a specific website or law firm. Examples: ‘Smith Law Firm New Jersey,’ ‘NJ Department of Motor Vehicles.’ These searches are usually brand-specific and not particularly valuable unless they’re searching for your firm specifically.
Commercial Intent: The user is researching options and comparing attorneys. Examples: ‘best criminal defense attorneys in New Jersey,’ ‘top DUI lawyers near me,’ ‘criminal defense lawyer reviews.’ These searchers are getting closer to making a decision but still evaluating their options.
Transactional Intent: The user is ready to take action—hire an attorney, schedule a consultation. Examples: ‘hire DUI attorney New Jersey,’ ‘DUI lawyer near me,’ ‘criminal defense attorney [city].’ These are bottom-of-funnel keywords where the user has high intent to hire.
Strategic Prioritization Based on Firm Stage
If you’re just starting with SEO and need to generate clients quickly, focus heavily on transactional and commercial intent keywords. These will convert at much higher rates because the searchers are actively looking to hire an attorney.
As your SEO matures and you have more resources, you can expand into informational keywords. While these won’t convert as directly, they help you build topical authority, capture traffic earlier in the client journey, and create opportunities to nurture leads through email capture or retargeting.
A mature, comprehensive SEO strategy will target keywords across all intent types, creating a funnel that captures potential clients at every stage of their journey. But when you’re allocating limited resources, always prioritize the keywords that will drive cases first.
Step 4: Analyze What Your Competitors Are Ranking For
Competitor analysis is one of the most valuable components of keyword research, yet many law firms skip this step. Your competitors have already invested time and money into SEO, and by analyzing their keyword rankings, you can accelerate your own strategy.
Identifying Your True SEO Competitors
First, you need to identify who your SEO competitors actually are. These might not be your direct legal competitors—they’re the websites that rank on page one of Google for the keywords you want to target.
Search for your primary target keywords and note which websites consistently appear in the top 10 results. These are your SEO competitors, regardless of whether they’re direct legal competitors. You might find that legal directories, information sites, or even tangentially related law firms are ranking for your target keywords.
Using Site Explorer for Deep Competitor Insights
In Ahrefs, you’ll use the Site Explorer tool for competitor analysis. Simply enter a competitor’s domain, and you’ll get a wealth of information about their SEO performance. Navigate to the Organic Keywords section to see every keyword they rank for.
What you’ll often find is that successful law firms rank for hundreds or even thousands of keywords. This is where the power of comprehensive content strategy becomes apparent—they’re not just ranking for their top 10 target keywords, they’re ranking for every related variation and long-tail term in their practice areas.
Filtering for Local Relevance
If you’re a local law firm, you’ll want to filter the competitor’s keywords to show only those relevant to your geographic area. In Ahrefs, use the keyword filter and include your location modifiers—state, city, or metro area.
For example, if you’re a criminal defense attorney in Jersey City, New Jersey, you might filter for keywords containing ‘New Jersey’ AND ‘Jersey City.’ This will show you the local keywords your competitor is ranking for, which are the most relevant opportunities for your firm.
Finding Practice Area-Specific Opportunities
You can also filter keywords by specific practice areas or case types. If you specialize in DUI defense, filter the competitor’s keywords to show only those containing ‘DUI’ or ‘DWI.’ This helps you identify all the keyword variations within your specialty.
In Ahrefs, you can use the ‘Include’ filter with ‘All rules’ to find keywords that contain multiple terms. For example, including ‘New Jersey’ AND ‘DUI’ will show you only keywords that contain both terms, giving you a highly targeted list of opportunities.
Analyzing Keyword Gap Opportunities
Look for keywords where your competitors are ranking but you’re not. These represent immediate opportunities—keywords where there’s proven demand and proven rankability, but you haven’t targeted them yet.
Also look for keywords where your competitors rank poorly (positions 11-30) while others rank well. These might represent opportunities where the current ranking pages are weak and you can create superior content to capture those rankings.
Step 5: Assess Competition Level and Identify Winnable Keywords
One of the most common mistakes in keyword research is targeting keywords that are too competitive for your website’s current authority level. Understanding keyword difficulty and choosing realistic targets is essential for SEO success.
Understanding Keyword Difficulty Scores
Keyword difficulty (KD) is a metric that estimates how hard it will be to rank in the top 10 for a given keyword. Different tools calculate this differently, but they all consider factors like the number and quality of backlinks to ranking pages, the domain authority of ranking sites, and the overall competitiveness of the SERP.
In Ahrefs, keyword difficulty is scored from 0 to 100. Generally speaking: 0-10 is very easy, 10-30 is easy, 30-50 is moderate, 50-70 is hard, and 70-100 is very hard. But these are just guidelines—the actual difficulty depends on your website’s current authority and backlink profile.
Strategic Keyword Selection Based on Your Firm’s Situation
If you’re just starting with SEO and have a relatively new website with few backlinks, you should focus almost exclusively on keywords with difficulty scores under 30. Yes, these will typically have lower search volume, but they’re keywords you can actually rank for in a reasonable timeframe.
As you build authority by ranking for these easier keywords—creating quality content, earning backlinks, and establishing your site as a resource—you can gradually move into more competitive territory. Think of it as building a ladder: each keyword you rank for helps you reach the next rung.
If you already have an established firm website with good domain authority, you can be more aggressive with your keyword targets. But even established firms should include a mix of keyword difficulties in their strategy—easy wins for quick results and harder targets for long-term growth.
The Long-Tail Strategy
Long-tail keywords—longer, more specific search phrases—tend to have lower competition and higher conversion rates. While each individual long-tail keyword might only get 10-50 searches per month, targeting dozens or hundreds of them can drive significant traffic.
For example, instead of just targeting ‘criminal defense lawyer New Jersey’ (high competition), also target ‘criminal defense lawyer for drug charges in Jersey City,’ ‘affordable criminal defense attorney Newark NJ,’ ‘experienced DUI lawyer Hoboken New Jersey,’ and every other relevant long-tail variation.
These long-tail keywords are often easier to rank for, attract more qualified potential clients, and collectively can drive more cases than ranking for a few highly competitive short-tail terms.
Step 6: Build Your Content Strategy and Set Realistic Expectations
The final step in the keyword research process is taking all the data you’ve gathered and turning it into an actionable content strategy. This means organizing your keywords, prioritizing your efforts, and understanding the scope of work required to compete effectively.
Keyword Mapping and Content Planning
Keyword mapping is the process of assigning keywords to specific pages on your website. You don’t want to create separate pages for every keyword variation—instead, you want to group related keywords together and target them with a single, comprehensive page.
For example, a page about DUI defense might target ‘DUI lawyer New Jersey,’ ‘DUI attorney NJ,’ ‘New Jersey DWI lawyer,’ and dozens of other related variations. A separate page about drug possession defense would target that cluster of keywords. Your homepage might target your broad, branded terms.
Create a spreadsheet that lists all your target keywords and maps them to specific pages. This becomes your content roadmap—a clear plan for what pages to create or optimize and what keywords each page should target.
Benchmarking Against Competitors
Here’s where competitor analysis becomes crucial for setting expectations. When you search for your target keywords and look at the Ahrefs metrics of the ranking pages, you’ll see how many total keywords those pages rank for.
If you notice that pages ranking on page one typically rank for 1,000+ keywords while your site currently ranks for 100 keywords, this tells you something important: you probably need to create significantly more content to compete at that level.
This is the power of comprehensive keyword research. By ranking for many related keywords across many pieces of content, you build topical authority that makes it easier to rank for competitive terms. It’s not just about creating one perfect page—it’s about becoming a comprehensive resource in your practice areas.
Setting Realistic Timelines
SEO is not a quick fix. Based on your keyword research and competitive analysis, you can set realistic expectations for how long it will take to see results.
If you’re targeting low-competition keywords and consistently creating quality content, you might start seeing rankings and traffic within 3-6 months. For more competitive keywords or if you’re starting from scratch, it might take 6-12 months or longer to see significant results.
The key is consistency. Create a content calendar based on your keyword research and stick to it. Whether that’s one new page per week or one per month depends on your resources, but consistent content creation targeting strategic keywords will compound over time.
Advanced Keyword Research Techniques
Once you’ve mastered the fundamentals, there are several advanced techniques that can take your keyword research to the next level.
Keyword Gap Analysis Across Multiple Competitors
Instead of analyzing just one competitor, you can use tools to compare multiple competitors simultaneously and identify keywords that multiple law firms rank for but you don’t. This highlights high-value opportunities that are clearly working for others in your legal market.
In Ahrefs, the Content Gap tool allows you to enter your domain and up to four competitor domains. The tool will show you keywords where your competitors rank but you don’t, sorted by various metrics like traffic potential and keyword difficulty.
Seasonal and Trending Keyword Opportunities
Some keywords have seasonal search patterns. Understanding these patterns can help you time your content creation and optimization efforts. Google Trends is a free tool that shows search volume over time and can help you identify seasonal patterns or emerging trends in legal services.
For example, searches for ‘tax attorney’ spike every year in March and April. If you’re a tax attorney, you’ll want to have your content ready well before tax season begins so you can capture that seasonal surge in demand.
Question-Based Keyword Research
People often search in the form of questions—’how to,’ ‘what is,’ ‘can I,’ ‘should I,’ etc. Question-based keywords are excellent opportunities for informational content that can capture traffic at the top of the funnel.
Tools like AnswerThePublic and the Questions section in keyword research tools show you common questions people ask around your seed keywords. These question-based keywords can inspire blog posts, FAQ sections, and comprehensive guides that build topical authority.
SERP Feature Opportunities
Some search results include special features like featured snippets, People Also Ask boxes, local packs, image results, or video carousels. Identifying keywords that trigger these SERP features can open up additional ranking opportunities beyond the traditional top 10 organic results.
Featured snippets, in particular, can drive significant traffic even if you’re not ranking number one. By structuring your content to answer legal questions clearly and concisely, you can increase your chances of winning featured snippet positions.
Recommended Tools for Keyword Research
While this training focuses on methodology rather than any specific tool, having the right tools makes keyword research faster and more effective. Here are the key categories of tools and some recommendations in each category.
Comprehensive SEO Platforms
Tools like Ahrefs, SEMrush, and Moz offer complete keyword research capabilities including keyword discovery, competitor analysis, difficulty scoring, and SERP analysis. These are professional-grade tools with monthly subscription costs, but they’re worth the investment if you’re serious about SEO.
I personally prefer Ahrefs because of its user interface, the accuracy of its data, and the depth of its competitor analysis features. However, all of these platforms are excellent, and the best one for you depends on your specific needs and preferences.
Free and Budget-Friendly Options
If you’re just starting out or have budget constraints, there are free tools that can still provide value. Google Keyword Planner is free with a Google Ads account and provides search volume data and keyword ideas, though it’s primarily designed for paid search.
Ubersuggest is a lower-cost alternative to premium tools that offers basic keyword research and competitor analysis capabilities. While not as comprehensive as Ahrefs or SEMrush, it can be sufficient for smaller firms or those just getting started.
Specialized Research Tools
Some tools specialize in specific aspects of keyword research. AnswerThePublic focuses on question-based keywords. Google Trends shows search interest over time. AlsoAsked visualizes the ‘People Also Ask’ questions from Google search results.
These specialized tools can complement your primary keyword research platform and provide additional insights and angles for your keyword strategy.
Common Keyword Research Mistakes to Avoid
Even with a solid process, it’s easy to fall into common traps that undermine your keyword research efforts. Here are the mistakes I see most often and how to avoid them.
Chasing High Volume Without Considering Intent
It’s tempting to target keywords with massive search volumes, but if those searches don’t represent potential clients, that traffic is worthless. Always prioritize relevance and intent over raw search volume. Ten highly targeted visitors are more valuable than a thousand people who were never going to hire your firm.
Targeting Keywords That Are Too Competitive
Many law firms waste months or years trying to rank for keywords that are simply too competitive for their current authority level. Be realistic about what you can rank for based on your current domain authority and backlink profile. Start with winnable battles and build up to the more competitive terms.
Ignoring Long-Tail Keywords
The opposite mistake is only targeting short, competitive head terms while ignoring the wealth of long-tail opportunities. Remember that the cumulative traffic from dozens of long-tail keywords can exceed the traffic from a few head terms, and long-tail keywords often convert better.
Creating Separate Pages for Every Keyword Variation
You don’t need a separate page for ‘DUI lawyer,’ ‘DUI attorney,’ ‘DWI lawyer,’ and every other variation. Group related keywords together and target them with comprehensive pages. Creating too many thin, similar pages can actually hurt your SEO through keyword cannibalization.
Failing to Update Your Keyword Strategy
Keyword research isn’t a one-time activity. Search trends change, competitors evolve, and new opportunities emerge. Review and update your keyword strategy at least quarterly to stay competitive and capitalize on new opportunities.
Putting Your Keyword Research Into Action
Keyword research is only valuable if you actually use it to guide your content creation and optimization efforts. Here’s how to turn your research into results.
Create a Prioritized Content Calendar
Based on your keyword research, create a content calendar that prioritizes your efforts. Start with high-priority keywords—those with good search volume, manageable competition, and high commercial intent. Then fill in with supporting content targeting related keywords.
Be realistic about your production capacity. If you can only create one comprehensive piece of content per month, that’s fine—just make sure each piece targets a strategic keyword cluster. Consistency is more important than volume.
Optimize Existing Pages Before Creating New Ones
Before creating new content for every keyword on your list, audit your existing pages. You may already have pages that could rank well with some optimization. Update titles, meta descriptions, headers, and body content to better target your priority keywords.
Sometimes improving an existing page that’s ranking on page two can deliver results faster than creating a new page from scratch. Quick wins from optimization can generate momentum and results while you work on your long-term content strategy.
Track Your Rankings and Adjust Your Strategy
Use rank tracking tools to monitor your positions for your target keywords over time. This helps you identify what’s working, what’s not, and where to focus your efforts. If certain keywords aren’t moving after several months, it might be time to reassess whether they’re realistic targets or if your content needs improvement.
Also track your organic traffic and client inquiries. Rankings are important, but ultimately you care about whether your SEO efforts are driving cases. If you’re ranking well but not generating leads, you may need to refine your target keywords or improve your conversion optimization.
Conclusion: Your Roadmap to SEO Success
Effective keyword research is the foundation of successful SEO for law firms. By following the systematic process outlined in this guide—from brainstorming and validation to competitor analysis and strategic prioritization—you can identify exactly which keywords to target and create a roadmap for improving your search visibility.
Remember these key principles: focus on high-intent keywords that represent real client opportunities, be realistic about competition levels and choose winnable battles, understand that ranking for many related keywords builds authority that helps you compete for more competitive terms, and consistently create quality content targeting your strategic keywords.
SEO is a long-term investment, but with proper keyword research guiding your efforts, you can dramatically accelerate your progress. You’ll spend your time and resources on the right keywords, avoid wasting effort on terms you can’t realistically rank for, and build a sustainable pipeline of organic traffic that grows over time.
Whether you’re just starting with SEO or looking to refine an existing strategy, the process outlined in this training will serve you well. It’s the same methodology we use at Peak Marketing to help our legal clients achieve SEO success, and it can work for your firm too.
Ready to Take Your Law Firm’s SEO to the Next Level?
If you have questions about implementing these keyword research strategies for your law firm, or if you’d like expert help building and executing your SEO strategy, Peak Marketing is here to help.
We work with law firms across practice areas to develop data-driven SEO strategies that drive real results. From comprehensive keyword research to content strategy and technical optimization, we handle every aspect of SEO so you can focus on serving your clients.
Get in Touch
Have questions or want to discuss how we can help grow your law firm through SEO? Click the link in the video description to schedule a consultation with our team. We’ll review your current situation, discuss your goals, and outline a strategic approach to improving your search visibility and driving more qualified traffic to your website.
Don’t let your competitors dominate the search results. With the right keyword strategy and consistent execution, you can claim your share of high-value search traffic and grow your practice through organic search.